Salento reconfirms once more one of the most demanded tourist destinations. It is an unquestionable item emerging from the great success of the BIT, the International Tourism Exchange in Milan. Opposing trend with the fall of tourism in the whole Italy because of the economical crisis, tourism blows up in Salento and Apulia. As when you experience Salento, you fall in love with it and you cannot help it.

Salento astonishes for its landscape and architectural beauties; it charms for its sea, its cities of art and its small villages rich in hidden treasures, history, culture and folk; it amazes for its old traditions, making discover the rural and seaside culture of this wonderful land; it touches for its gastronomic delicacies. Salento becomes a travel experience, a real “object of desire” for many tourists do not still know it and it is on the top of the list of destinations to visit. Lecce, the Salentine capital, the Baroque style city, has been declared by Tripadvisor, the biggest community of travellers, the most beautiful town in Apulia, loved by most of tourists for its wonderful architectural beauties and its particular attraction enchanting lots of travellers which choose it like travel destination.

Aimed destination, the Salento area, emphasizing services and tourist facilities, working in a synergetic way together with all operators involved in order to create a single welcoming, hospitality and living fine philosophy, labelled “made in Salento”. So a refined tourism that puts emphasis on the person with his or her needs; a responsible tourism, geared to improve and guard the territory, as it is underlined by the award for a responsible tourism, Premio Turismo Responsabile Italiano 2010, that the province of Lecce has received during the BIT.

A land, the Salento area, which will never stop to astonish and touch.